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This web site apso.com states the following, "Born in an old mill town near the Yorkshire Dales in the UK,." Our analyzers saw that the webpage stated " Has grown into an industry-leading provider of textile design and manufacturing software." The Website also said " For over 30 years, the secret to our success has been our knowledgeable and experienced team. Became our parent company and set industry standards with sampling tools powered by. Developed with Key Industry Partners. Major manufacturers, independent designers and students all use." The website's header had carpet design software as the most important optimized keyword. It is followed by fabric design software, tufted carpet design software, and dobby design software which isn't as highly ranked as carpet design software. The next words apso.com used was jacquard design software. virtual carpet sampling was included but will not be seen by web engines.